Portugal is at the Top 25 Strongest Nation Brands Ranking

  • Home >
  • News >
  • Portugal is at the Top 25 Strongest Nation Brands Ranking

Portugal is at the Top 25 Strongest Nation Brands Ranking
Reading time: 3 minutes
Published: 12th January 2022, 5:18pm
Updated: 28th January 2022, 4:11pm

Portugal is the 25th strongest national brand and the 39th most valuable in the world. Switzerland leads the ranking of the strongest brands and the United States the most valuable brands.

Portugal entered the top 25 of the strongest national brands, according to a report by Brand Finance Nation Brands 2021. Portugal is now up five places compared to last year’s result.

The report determines the relative strength of national brands, evaluating the investment made, the brand’s value and its performance, and using the results of the “Global Soft Power Index”, built from surveys among 75 thousand individuals in over 100 countries. Portugal received 70.6 points out of a possible 100 in the brand strength index, 3.7 points more than the previous year. The country ranks well above its neighbour, Spain, which occupies 34th place (66.2 points) with a drop of nine places compared to last year.

The first place is led by Switzerland, with 83.3 points. According to the report, Switzerland’s index score under review has remained stable, while neighbouring countries have been hit. That’s what occurred with Germany, which slid from first place and dropped to 5th place with 82.6 points. In terms of brand strength, Canada, the Netherlands, Singapore, Australia, Denmark, Norway, Sweden, and New Zealand round out the top ten, along with Switzerland and Germany.


Read Also:

Californians Dreaming of Living in Portugal


“With tourism-based industries particularly heavily impacted, the Covid-19 outbreak has emphasized the need for nations to diversify. With the epidemic also hastening the digital transformation, it proved to be a wise option,” said David Haigh, President of Brand Finance. 

PORTUGAL IS THE 39TH MOST VALUABLE NATIONAL BRAND IN THE WORLD

Portugal also improved its position when it comes to brand value. After a 16% increase to €198.3 billion - €12.9 billion more than its pre-Covid valuation - Portugal entered the 40 most valuable national brands, jumping four places from 43rd in 2020 to 39th this year.

What’s more, the top 10 most valuable national brands this year are made up of China, Germany, India, Canada, Italy and South Korea. Although there’s still some uncertainty about the covid-19 pandemic, there are already signs of recovery. According to the research, the 100 most valuable national brands in the world saw a 7% rise in brand value in 2021. However, the figure remains 7% below 2019 levels.

Source: Brand Finance


Read Also:

Foreigners take advantage of the pandemic to invest in Portugal

Press freedom in Portugal is among the best in the world

Portugal was elected the best country for Americans who want to live abroad

Portugal was elected the best European destination to visit in 2021


18th January 2022
The bicycle, considered a first means of transportation dating back to…
29th December 2021
  Portugal Homes, Your Investment Experts Portugal Homes is incredibly…

Buying Property in Portugal

Portugal Homes has very experienced and knowledgeable professionals working with some of the most established and reputable developers Portugal has to offer. Our vast experience allows us to guide you through the best investment choices.

Whether you want a holiday home or an investment property, we select the best units for your profile and take care of all the process from start to finish. Even after the sale! Our After Sales services assume the responsibility of furnishing your property at your taste, taking care of the property in your absence, managing the rentals if you wish to rent your property when you’re not in Portugal and so much more!

To learn more about the Portuguese Non-Habitual Resident Program and our After Sales services, please fill the form below.

Thanks to Andreia Leite for the comprehensive and timely updates on the construction progress of the new development we purchased!

Investor from the USA

Very helpful. Work with his heart. Mark is a very nice advisor. 

Investor from Morocco

Ryan was an excellent real estate agent, he really steered me in the right direction based on what I said was important to me. Living in another country, I wasn't as familiar with the city as he is. Where I thought I wanted to live and what I truly wanted were not the same. He took the time to listen and figure out the best spot for me, and we are very happy with it - far more than we would have been elsewhere.

Investor from the USA

The overall experience was great from follow up to After Sales. I would like to give special thanks to Mr. Simon, Ms. Francisca and Ms. Mariana.

Investor from UAE

George Hobson is a pleasant young man, came across as knowledgeable, experienced, hardworking, honest & disciplined; I felt very comfortable in easily making my investment.

Investor from UAE

Luísa is a very understandable person, she knew exactly what we were looking for and even showed us and gave us more choices to pick from. Very professional advice, hospitality and service.

Roshana (Zulfiqar) Mian | Hong Kong