How does Portugal Homes reach global clientele?

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How does Portugal Homes reach global clientele?
Reading time: 9 minutes
Published: 4th December 2019, 7:09pm

Portugal Homes is a company that works every day to establish itself as the main source of carefully thought tailored services for worldwide clients and investors interested in the growing Portuguese market.

Being always present and committed to the client, our staff is always available because working with international clients requires not only dedication but flexibility. These efforts have been very fruitful ever since the company started, having been recognized with multiple international awards, in only two years of existence.

So how do we reach our clients?

Meet-The-Team-Catarina-Tavora-2048x2048-NOV2020The Portugal Homes marketing department is crucial for the brand’s international recognition. Our Head of Digital Marketing & Communications, Catarina Távora, makes sure that the company stays ahead of the real estate market trends and brand expansion throughout more than 30 markets worldwide.

Our marketing acts as the first point of contact for many clients in different countries, varied devices and schedules, and would be nothing without our clear brand values, an extraordinary team, unrivalled services and unique properties handpicked to our client’s needs.

We are online

The first step Portugal Homes took towards establishing an online presence was the creation of this website. Portugalhomes.com website aims to be a convenient source of information for our clients, where they can read about the emerging Portuguese real estate market, latest trends and look for investment properties in Portugal. Serving as the digital face of the brand, our marketing team makes daily efforts to keep the website up to date, offering content in both English and Portuguese internally (and other translated languages), adding value to the visitor’s experience. Thanks to this performance, Portugal Homes has been internationally recognized with Best Real Estate Agency Website for three consecutive years (2018, 2019, 2020), and Best Real Estate Single Office, from the International Property Awards.

We are social

Being the main platforms that the world spends most time in, Portugal Homes also focuses on providing engaging and interesting content on social media. Wanting to focus beyond sales and numbers, we aim to raise brand awareness, through broadcasting a real connection of the company’s core values, products and credibility to our followers.

Follow us to stay updated about Portugal’s latest news and Investment opportunities:


Asset 1@2x Instagram LinkedIn Twitter YouTube

We also run… worldwide campaigns

Rather than mass marketing, Portugal Homes focuses on improving its consumer reach targeting more accurate and niche markets, across 30 countries. Personalizing and tailoring our message to these markets not only has helped the company to cultivate a more personal relationship with potential customers who have effectively turned into investors, but also increase our number of deals by triple, compared to 2018.

We travel anywhere to meet with you

Our directors, David Poston and Gary Harland embrace the effort of personally holding private meetings with investors and clients across the globe. Having continuously been to Asia, the Middle East, and Africa throughout the past two years, these meetings ensure we approach the client directly in their home countries and show the company’s total availability to answer their doubts in all processes necessary to invest in Portugal.

These meetings cover topics such as:

  1. evaluation of your selected property;

  2. evaluation of your property investment return over time;

  3. repair and furnishing of your property by your personal needs;

  4. personal concierge service;

  5. assist you with anything you might need during or after your stay.

Sign up now for our newsletter to know where we’re travelling to next

We are virtual

We can provide overseas clients with virtual meetings in case we are not able to meet in person. Just drop us a query requesting a personal virtual meeting, and we will sort that out for you.

In case you want to visit a property and cannot come to Portugal, we also have 3D virtual tours on some of our properties. Check one of our developments here.

We partner with magazines

Because the company has been receiving a lot of international recognition, we are also present in magazines, such as inflight Hong Kong Airlines Magazine (page 24-25), Valor Magazine, Jornal SOL, Pontos de Visa Magazine, Exame Magazine, amongst other, in order to strengthen our brand recognition. By combining magazines and online advertising, we believe that we are impacting our potential investors’ attitudes and intended behaviour, as well as brand favorability and purchase consideration.

button-keep-up-to-date-with-all-portugal-homes-media-appearances-on-our-media-page

We have a mother brand

Harland & Poston Group is Portugal Homes’ mother brand and it is a privately owned group that shelters strong and self-made brands in the areas of real estate, investments, property management and travel. Unlike the normal structure of franchise groups, we have the advantage of being able to freely sell and market businesses on a worldwide scale, always having our clients’ best investment interests in mind.

We want to stay on top

Portugal Homes strives to become the best at what we do and gladly that’s been recognized internationally by not only magazines but also TV channels galore. The Digital Marketing team has, hence, been conquering the trust and respect from reputable parties, ensuring that the company stays ahead of the real estate market trends and brand expansion throughout more than 30 markets worldwide. This is how The Worldfolio saw an opportunity and approached our company, inviting us to be part of a CNBC piece on the Portuguese Real Estate Market. Reaching a global audience gave us the opportunity to create this one-minute ad, and for our co-founders to share their knowledge on what they do best. Watch the whole video below!

button-check-all-our-videos-about-the-portuguese-market-on-our-youtube-channel
 

Reaching global markets through digital marketing

About Portugal Homes

PortugalHomes.com specializes in investments through Real Estate and Golden Visa. We help buyers find the right property overseas, whether it be for Golden VisaNHR, Investment or simply a place in the sun. Our properties are selected with great thought in mind to give our clients the best opportunities. We offer the complete service from introducing them to the Legal RepresentativesCurrency ExchangeMortgage AdvisorsProperty ManagementRental and Furniture Packages along with making sure all our staff are trained to fully understand the buying process and taxes for every scenario. Portugal Homes provides the complete service to anyone looking to buy a new or resale property overseas for holiday use or as a short or long-term investment.

To find out more, please contact us:
  • Phone: +351 213 471 603
  • E-Mail: info@portugalhomes.com
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Buying Property in Portugal

Portugal Homes has very experienced and knowledgeable professionals working with some of the most established and reputable developers Portugal has to offer. Our vast experience allows us to guide you through the best investment choices.

Whether you want a holiday home or an investment property, we select the best units for your profile and take care of all the process from start to finish. Even after the sale! Our After Sales services assume the responsibility of furnishing your property at your taste, taking care of the property in your absence, managing the rentals if you wish to rent your property when you’re not in Portugal and so much more!

To learn more about the Portuguese Non-Habitual Resident Program and our After Sales services, please fill the form below.

My property advisor, Mathew McGurn, was truly excellent! His knowledge, professionalism and attention to details was much appreciated. He worked hard to not only find a property that fit all my requirements, he negotiated successfully with agents making sure my offer won over other buyers bidding for the same property. In addition, his communication skills, prompt response time and general help with my getting settled in Portugal went above and beyond the normal.

Investor from the USA

Dear Sérgio, thank you so much for arranging our 1º Esquerdo place. We love our place, and your attention to detail is very much appreciated. 

Tim Thronson - Investor from the USA

A full service, one stop opportunity. Very easy for us a foreigners. Ryan Dunn went above and beyond for us. We appreciate him and his work!

Jose Arias - Investor from the USA

Everyone I met with and spoke with has been extremely knowledgeable and professional. Dealing with native English speakers who understand things from my perspective was very reassuring. Finally, knowing that I had Matthew in my corner gave me the confidence to proceed with the process of buying an apartment in Lisbon. Thanks very much.

Investor from the USA

So far it has been great. Simon is very knowledgeable and friendly.

Loay El Abiad - Investor from Saudi Arabia

It's fantastic how Ryan had complete knowledge regarding Lisbon and dealt with us in a great manner.

Akbar Ali - Investor from Pakistan