To keep updated actually because digital marketing is a fast evolving sector and it operates on several channels and platforms and it keeps updating very frequently and fastly. So we need to keep on top of it all the time. Also, content management is about being on top of all the information and content that is shared through every platform and every channel we have, we use, to communicate. So whether it be the websites, our email and newsletters, brochures, our branding, our social media, it’s everything. So, it’s a big challenge to keep on top of everything that is shared on every channel.
Well, our department is transversal to every department of the company, actually. Because I see ourselves - digital marketing as, as the suppliers. I mean, every, every department in the company is a client of ours in the sense that we prepare all the information for them. The commercial approach of the company is absorbed and developed by our team and the content team. And we expose how every department, for instance, the after sales, we expose their services. We talk about and develop everything they do for the clients and even our team. As we are doing with this series, the Employee Talks, so we are transversal to the whole company.
I would say the best strategy is probably to listen and to research. A lot. We need to listen to our client’s concerns and priorities. So we talk a lot with our advisors, our team. We make the best out of the extremely qualified team that we have here in the company. So we ask them what are… the ones that deal with the clients directly, such as the property advisors and the investment advisors, we ask them what are the main concerns from the clients? We also listen when our clients talk to us directly either through email or through social media, for instance. And we also try to listen and to research for the latest digital marketing trends to be on top of everything.
Well, we build trust by being informative and by being knowledgeable, by covering every aspect of the Portugal Homes and the Harland & Poston Group’s branches of business. And we also build trust through our investment advisors and property advisors and through the after sales staff, through our team actually that deliver in the end when they contact with the clients what we promise through the marketing channels.
For sure, I mean, Portugal Homes and the Harland & Poston Group, they allow us to be creative to overcome challenges. And every team member in this company, since this is such a fast growing company, has had to apply some creative solution to overcome a challenge that appears. I mean, even during COVID the COVID pandemic, I’m sure every member of the team had to creatively overcome a lot of challenges to deliver the best service for our clients. And we were able to.
I’d say, I have grown a lot, both professionally and creatively, because I’ve always been a content creator through all my career. But here I was able to push some boundaries to solve new challenges that were put in front of me. Since I’m the content manager, I also had to develop my analytic processes because I have to be on top of the performance of the content, which for a creative person, such as myself, was a bit more alien to me. But I’m really happy about that.
Right now. I’m working on my strategic approach to content creation and also time management, because it’s not only creating but also overseeing all the content that is created and has been created. So, it’s a lot of time involved in this. So, I have to keep practicing. On a more personal level, I’m trying to develop some skills on UX and UI design because my academic background is visual communication and design and I need to keep on top of the new trends. So, UX/UI is an area that I’d like to develop personally.
I’m actually really happy that I get to work in a multicultural environment because you always learn from different people’s backgrounds and stories and work experiences. So it enriches every one of us. Also brand wise, I think it’s really important that the company is open to all talent, wherever it comes from, whatever their religious beliefs, whatever their gender, whatever their ethnicity, all talents are welcome.
Curiosities & Facts about Ivo:
Employee Talks is a part of Portugal Homes - Harland & Poston Group’s marketing strategy. Our employees and their backgrounds are the company’s greatest asset, hence our belief in sharing the employees’ thoughts on working at this company shows our ability to differentiate, cultivate and promote our identity to not only candidates interested in working here, but also clients who are purchasing with us. We want our viewers to understand why we stand out from the crowd and think it’s a great opportunity for you to get to know us better.
Portugal Homes has very experienced and knowledgeable professionals working with some of the most established and reputable developers Portugal has to offer. Our vast experience allows us to guide you through the best investment choices.
Whether you want a holiday home or an investment property, we select the best units for your profile and take care of all the process from start to finish. Even after the sale! Our After Sales services assume the responsibility of furnishing your property at your taste, taking care of the property in your absence, managing the rentals if you wish to rent your property when you’re not in Portugal and so much more!
To learn more about the Portuguese Non-Habitual Resident Program and our After Sales services, please fill the form below.
Thanks to Andreia Leite for the comprehensive and timely updates on the construction progress of the new development we purchased!Investor from the USA
Very helpful. Work with his heart. Mark is a very nice advisor.Investor from Morocco
Ryan was an excellent real estate agent, he really steered me in the right direction based on what I said was important to me. Living in another country, I wasn't as familiar with the city as he is. Where I thought I wanted to live and what I truly wanted were not the same. He took the time to listen and figure out the best spot for me, and we are very happy with it - far more than we would have been elsewhere.Investor from the USA
The overall experience was great from follow up to After Sales. I would like to give special thanks to Mr. Simon, Ms. Francisca and Ms. Mariana.Investor from UAE
George Hobson is a pleasant young man, came across as knowledgeable, experienced, hardworking, honest & disciplined; I felt very comfortable in easily making my investment.Investor from UAE
Luísa is a very understandable person, she knew exactly what we were looking for and even showed us and gave us more choices to pick from. Very professional advice, hospitality and service.Roshana (Zulfiqar) Mian | Hong Kong